Theatrical debut this Friday, November 26 @ the Royal Cinema of How to Make a Hit Toy!
Happy to see this documentary film finding its way into world. Over 200 hours of recorded footage inside Spin Master, following a dozen toys during a year long toy making season has become a whirlwind tour of the toy making process from concept to shelf.
From the event page:
The toy industry is notoriously secretive for a good reason. It's a world where knockoffs are everywhere, price point is king and being first to market will decide victory or defeat.
This is a $22 billion dollar industry with closed doors...Until now.
Deltatime Productions was the first independent production company to be allowed in.
HOW TO MAKE A HIT TOY follows Spin Master, Canada’s largest toy company, in its quest to make the next hit toy. Think Hatchimals, Paw Patrol, Bakugan and Air Hogs...Spin Master churns out hit after hit.
But for every hit toy, there are hundreds that fail. Which toy will make it and which will get cut? Watch the roller coaster ride unfold, from the drawing board to the factory floor.
Join Directors Summer Love and Jane Michener for this exclusive screening of HOW TO MAKE A HIT TOY. This might be your only chance...
